At the meeting, representatives of supermarkets such as AEON, Mega, Lotte met and reviewed the goods of enterprises and production units about the process, standards and quality achieved. Based on the experience of previous years, OCOP units have provided full certificates, standards and production processes to meet the requirements of supermarkets.
Representatives of distributors review the goods of enterprises and production units about the process, standards, and quality achieved
Initially, representatives of supermarkets highly appreciated the goods quality of products participating in the supply-demand connection 2022. At the same time, they said that they will specifically review each product type to have a detailed evaluation sheet sent to the units, thereby promoting commercial signing activities for products that meet the set requirements.
Enterprises and cooperatives welcome this approach of supermarkets and distributors. Units will base on the evaluation sheet to create standard finished products to better meet the distributor's conditions.
In the morning of the same day, the Department of Industry and Trade held the Seminar Marketing 4.0 from traditional to digital.
The seminar aims to help enterprises and managers update their knowledge of Digital Marketing, build communication channels and professional brand images, and effectively manage the marketing communication process on social networks.
Dr. Phan The Anh - Lecturer of Eastern International University shares the contents at the Seminar
At the Seminar, enterprise owners and marketing specialists listened to Dr. Phan The Anh - Lecturer of Eastern International University shared the following contents: Role of Digital Marketing with small and medium-sized enterprises (SMEs), building corporate image, reaching potential customers, communicating from Zero to Viral, building integrated marketing communication (IMC), branding for SMEs, etc.
At the same time, Dr. Phan The Anh directly answered questions around the following topics: How to reach potential customers effectively; how to deploy Marketing for new SMEs; how to create an effective digital media campaign; how to re-approach customers and improve brand recognition closer to a large number of customers in the region, etc.
Reported by Yen Nhi- Translated by Thanh Tam